Joe Biden’s Conceptual Metaphors: Framing His Rhetoric and Staging His Political Personae

نویسندگان

چکیده

This research focuses on Joe Biden’s political personae framed by means of conceptual metaphors. His acceptance speech (21 August, 2020), victory (8 November, and inaugural address January, 2021) serve as the primary data for study. The texts are analyzed qualitatively, metaphors manifested following Pragglejaz method. While discussing resultant persuasive strategies, themes, staged identities, references made to metaphorical (self)-presentations his predecessor, Donald Trump. findings demonstrate that while Biden was hardly seen a perfect candidate, alternative rhetoric, emotional bonding with public, inclusion people into decision-making, carefully constructed roles (e.g., constructor, warrior, healer, author, traveler) helped him gain victory.

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ژورنال

عنوان ژورنال: Colloquium

سال: 2023

ISSN: ['2281-9290']

DOI: https://doi.org/10.23963/cnp.2022.7.2.4